"In the autumn of 2004, the most brilliant handbag concept of all times (the Miche Bag) was born. It was the conception of Michelle Romero, who, on her way home from work, slopped something on her favorite handbag. Her frustrated wish to merely change the outside of the handbag gave her instant awareness that the concept was valid and marketable. With scrap fabric and glue in her hands, she made a prototype of a handbag with changeable outside covers and showed these to her friend, Annette Cavaness.
Annette loved the prototypes and became helpful in developing a business plan, further developing the product, and in accessing a sourcing agent and a patent lawyer. As partners, the two women formed Miche Bag, LLC (taken from Michelle's nickname, Miche) in April of 2005. Michelle and Annette personally tested out their first samples of bag covers, or shells-also from the name, Michelle. They loved the ability to change bag covers in just seconds (without having to change contents from one bag to another) as they had imagined they would. They also enjoyed stacking dozens of Miche shells in the small space generally used by a couple of purses.
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